Communication Skills

PR executives have to be creative and trained how to identify what makes a good story, how to find an angle and how best to pitch their ideas to the media. How to write a good press release and get everybody thinking about different writing techniques to maximise media exposure. The role of social media, from influencers to bloggers, to TikTok and Instagram has transformed communications, and we identify simple attention-grabbing social media techniques.

Throughout the course participants are involved in group discussions and several practical activities, many writing based.  All our communication courses are tailor made and can focus on specific areas of development once a full briefing giving key goals has been provided.

The nature of crisis communications has changed because of social media driving the news and public opinion, so the skills required to manage a crisis and communicate with the media effectively are changing.  It is important to respond quickly and appropriately to a crisis and PR and marketing professionals play a crucial role in helping to manage the incident.

Communication to all audiences is critical in a crisis where nothing is as it seems.  There is a temptation to wait until the facts are established before communicating, this training helps participants to adapt to any situation and write appropriate media statements and briefing documents quickly and efficiently.

The day will provide practical insight into crisis communications and equip participants with the basic knowledge needed to manage communication responses for all types of crisis.