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This online interactive course is designed to make frontline staff aware of their role in protecting the company’s image during a crisis. They will discover how a misplaced comment can have serious repercussions and learn how best to deal with journalists and social media.

The course is presented by a BBC journalist who explains how the media works and the methods used by reporters to glean information from staff during a crisis or incident.

This training programme enhances the hotel’s ability to protect the confidentiality and privacy of all guests.

CRISIS MODULES


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REACTING TO REPORTERSHow to respond when face to face with reporters.
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SOCIAL MEDIAHow thoughtless personal comments on social media can lead to a crisis.
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PROTOCOLSThe protocols of taking celebrity shots.
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MAJOR INCIDENTSHow to spot a reporter amongst a crowd.
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AVOIDING SPECULATIONHow to avoid speculation.

Successful completion of a quiz at the end of the course leads to a certificate of competence.

The courses have been developed with Digits (UK), one of the leading innovators in creating digital content for eLearning design and development.