Crisis Communications

Events happen, but it is how you deal with them that is important.  How do you respond and protect your reputation with the press and social media in our internet fuelled environment?

Bruton specialises in crisis communication training for senior level management, executive management and general managers.

This specialised training gives your company the systems and tools to get the right messages across. You learn methods that help you not only look and sound authoritative, but to feel confident during the process. The training teaches your spokespeople to communicate in a clear and easily understood language that promotes a positive corporate image.

Practice in front of the camera is the key to learning on all our courses, Bruton creates realistic tailor-made interview scenarios to reflect the issues and incidents you face in real life.  Interviews are cut and inserted into our specially compiled news reports or used as part of a piece to camera to add to the authenticity of the course.

Premium courses feature a role play scenario that builds during the day, including social media alerts and comments, breaking news, writing statements and managing a press conference.  We include contributions from our journalists who play roles such as experts and eye witnesses.

Analysis and practise help every person find their strengths and create a strong understanding of how the media operates, confidence in delivering a message and to develop a strategy for dealing with negative media.